Lawline.com

As the legal profession becomes more competitive, law firms and attorneys are increasingly using advertising, marketing, sales, and public relations tactics to reach their target markets. It is becoming more and more important for attorneys, legal administrators and marketing professionals, from both large and small firms alike, to understand the Rules of Professional Conduct, which govern these communications. This course will explore how attorneys can communicate a brand, build a niche, expand their networks, talk to the media, and grow their businesses while not running afoul of the Codes. In a one-hour interactive forum, attendees will be given the information they need to employ and ensure that their everyday public relations strategies and tactics stay within the ethical boundaries defined by the state legal codes.

• How to employ public relations tactics that work
• How to use the Internet to communicate with prospects and clients – Websites, social media, blawgs, chat rooms & more
• When to niche and how
• Growing your business – knowing what to say, when and how to say it
• How to look the part – strategies for marketing yourself as well as your firm all the while understanding the ramifications of the state legal codes, and how to apply the code to advertising, communications, sales and public relations, what you can and cannot say, which rules govern multi-state practices and where to go for help.