|Faculty:||Gina Rubel & Megan Kristel|
|Production Date:||May 18 2009|
As the legal profession becomes more competitive, law firms and attorneys are increasingly using advertising, marketing, sales, and public relations tactics to reach their target markets. It is becoming more and more important for attorneys, legal administrators and marketing professionals, from both large and small firms alike, to understand the Rules of Professional Conduct, which govern these communications. This course will explore how attorneys can communicate a brand, build a niche, expand their networks, talk to the media, and grow their businesses while not running afoul of the Codes. In a one-hour interactive forum, attendees will be given the information they need to employ and ensure that their everyday public relations strategies and tactics stay within the ethical boundaries defined by the state legal codes.
- How to employ public relations tactics that work
- How to use the Internet to communicate with prospects and clients – Websites, social media, blawgs, chat rooms & more
- When to niche and how
- Growing your business – knowing what to say, when and how to say it
- How to look the part – strategies for marketing yourself as well as your firm all the while understanding the ramifications of the state legal codes, and how to apply the code to advertising, communications, sales and public relations, what you can and cannot say, which rules govern multi-state practices and where to go for help.
Emily (New York, NY)
Maria (New York, NY)
I thought this was excellent
Daniel (Lake Zurich, IL)
Informative. Topic is one that lawyers don't often think of.
Hugh A. (Fort Worth, TX)
Very good program.
Ilene (Los Angeles, CA)
Ann (Rosemont, IL)
Minh (Houston, TX)
Thanks for a very timely and informative seminar.
Ken (houston, TX)
A pretty good overview of the subject.
David (Dallas, TX)
Up to date, informative, helpful.
Emil (San Diego, CA)
Terrific perspective on public relations and marketing.
Robert (Paso Robles, CA)
Very impressive ladies. Their attention to the smallest details, especially appearance, was a great reminder of what attoreys, as well as others should practice.
Natalie (Aurora, CO)
This was the most useful and practical presentation I've seen from lawline.com. Great job!
Jett (San Ramon, CA)
Outstanding. Most timely. Lawyers need PR advice and this program addresses that pressing issue.
Steven (Chicago, IL)
This course confirmed some of my ideas about presenting myself to tech/entrepreneurial clients; it's nice to have the assurance from the pros. I found the information helpful and I learned several actions I can take to improve my law firm's notability. Both professors did a great job! Thanks!
Darrell (Addison, TX)
Steve (Houston, TX)
Good review of common sense approach to public relations. Good presentation skills. Would suggest more detailed ethical procedures on implementing suggestions.
Edward (Hanover, NH)
I really found these two very engaging, but then why wouldn't I as they are involved in public relations "all the time." Its their job, but they were very good in getting us to recognize the importance of complying with the ethical rules for media and advertising and the like. While I no longer engage in the formal practice of law, I found many of the principles to carry over in my present line of work as Rabbi and the institutions that I represent.
James (Chicago, IL)
Danielle (Springfield, IL)
Best one so far.
christina (long grove, IL)
very interesting and enjoyable to watch. informative.
James (Flushing, NY)
Anne (Lexington, IL)
Very informative - good interaction between the speakers.
Erik (LISLE, IL)
Edward (San Diego, CA)
Jane (Racine, WI)
This was one of the more enjoyable seminars mostly due to the speakers. Thanks,
JoAnn (Saint Helena, CA)
Christine (East Setauket, NY)
This was the least "painful" CLE I have ever taken. It imparted important information in a conversational tone. The PR skills of the speakers was evident, and therefore an endorsement of their advice.
Seth (Boca Raton, FL)
It was interesting to hear commentary about how social networking sites are used by lawyers.
Ronald (Springfield, VA)
Superb presentation of an area which most lawyers forget about. I may view it again.
Carlos (Hemet, CA)
Very good. I would divide the marketing and ethics into two parts.
Joseph (San Diego, CA)
Melissa (Lake Oswego, OR)
interesting topical area with good practical tips
Jeffrey (New York, NY)
Excellent--really smart to include the parts about appearance and presentation w/ Megan Kristel. Essential stuff, yet all too often ignored.
Brennan (Oak Ridge, TN)
Robert (Aurora, IL)
A great blend of ethics and marketing facts and strategies. Highly recommended.