Social Media For Lawyers: Facebook, Linked In, Twitter and More!

Description:

Social media was once just a way to connect with old friends, share photos, or share your personal thoughts on topical issues.  Now it has become a vehicle for growing business, disseminating your message and boosting your firm’s bottom line. For law firms and individual attorneys to stay competitive in the new Web 2.0 age, they must begin to build their social media presence and capitalize on the opportunities social networking can offer. Gina Rubel and Laura Powers will provide attorneys with a basic understanding of social media and tips and strategies for generating business and spreading their message through social media outlets.  With emphasis on the Rules of Professional Conduct, which govern these communications, Gina and Laura  will explore how attorneys can ethically communicate a brand, build a niche, expand their networks, talk to the media, and grow their businesses while not running afoul of the Codes.

• What is social media, and why does it matter today?
• Is social media marketing ethical?
• What are the different forms of social media and which outlets make
  sense for lawyers?
• What are the benefits to using social media?
  all while providing attorneys with practical tips about where they should focus
  their energy in order to reach the right audience and achieve their public relations
  objectives.

Lecturers:

• Gina Rubel & Laura Powers

Gina Rubel & Laura Powers

Gina F. Rubel, Esq.
President / CEO
Furia Rubel Communications, Inc.
A communications expert, attorney, author and publicist, Gina F. Rubel, Esq. has handled a wide range of legal communications from internationally publicized death penalty appeals to whistleblower matters. A nationally sought-after speaker, Gina reveals the secrets to law firm communications success in her latest book, Everyday Public Relations for Lawyer.  Gina owns Furia Rubel Communications, Inc., a public relations agency with a niche in legal communications. Furia Rubel provides expert strategic planning and public relations programs to law firms and other service providers, educational institutions, and nonprofit organizations in the U.S., U.K. and Canada. Their clients have been featured everywhere from MSNBC and The Today Show to NPR, The New York Times and The Wall Street Journal.  A client advocate and business diplomat, Gina knows how to apply strategic planning to achieve clients’ goals and objectives. In 2008 alone, she was named one of Pennsylvania’s Best 50 Women in Business by Governor Ed Rendell; she was name a 2008 Woman of Distinction by the Philadelphia Business Journal; she received the 2007 Deanne White Award for Community Service from the Public Relation Society of America (PRSA) Philadelphia Chapter; and her company received two PepperPot Awards from PRSA Philadelphia for their work in media and community relations.  While actively practicing law, Gina served on a Supreme Court of Pennsylvania Disciplinary Board Hearing Committee for six years where she conducted legal ethics reviews of other attorneys. Since then, she has taught a variety of courses on public relations programs to legal professionals, corporations and universities.  In 2009, she will join the faculty of Delaware Valley College in the MBA program teaching contemporary business issues in communications.  Gina is an active member of the Legal Marketing Association, Delaware Valley Law Firm Marketing Group, American, Pennsylvania and Philadelphia Bar Associations (Bar-News Media Chair), Justinian Society (Chancellor), Philadelphia Public Relations Association, Bucks County Women’s Business Forum (Immediate Past President) and Public Relations Society of America. She serves as a PR expert for the Philadelphia Bar Association Law Practice Management Program.  Gina chairs the Communications Committee for the Drexel University Alumni Association for which she also serves as a member of the Board of Governors and a member of the University Magazine Editorial Board.

 

Laura Powers
President/CEO
HG Marketing Group, LLC
Laura Powers is known for her effectiveness in problem-solving, marketing strategy and project management. Her history includes the development of multiple award-winning campaigns that create continuity of Web site, printed materials and promotions.Laura understands how design and image components fit within a client’s entire marketing program, building brands and their affinities. Her talent is in demand to work with many aspects of marketing and promotion: interactive Web sites, annual reports, company catalogs, product and service brochures, capabilities, brand identity and correlating packages, ongoing quarterly newsletters, and e-marketing newsletters.  Laura’s background includes working with clients such as Verizon, Thomas Jefferson University Hospital, Comcast and Merrill Lynch. HG Marketing Group, LLC is an independent women-owned certified marketing agency that serves as a strategic affiliate to Furia Rubel. Laura began her career as a publication designer in the healthcare industry, has a strong advertising agency, and is familiar with all facets and mediums of the industry. Recently, Laura’s speaking engagements have included “Build Your Business Plan” and “Web Site Strategies that Work”, presented to the Women’s Business Forum of Bucks County, and “Creating an Effective Web Site,” presented to the Peddler’s Village Merchant’s Association. HG Marketing was also awarded Best of Show for their work at a client’s booth at the Central Bucks Chamber of Commerce Business Expo. HG Marketing Group is a member of the Central Bucks Chamber of Commerce and assists the Chamber with the marketing efforts for nine Bucks Fever Programs. She is also the past president of the Kalmia Club, one of the oldest women’s club in the state of New Jersey. Currently, she serves as the President of the Women’s Business Forum of Bucks County and is a member of the National Association of Women Business Owners (NAWBO).

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Social Media For Lawyers: Facebook, Linked In, Twitter and More!