|Faculty:||Weston Anson, Logan Lo|
|Production Date:||May 8 2012|
Property is as old a concept as exists in our modern world. Real property and intellectual property have taken center stage when it comes to the creation and management of wealth. Understanding how those two very different concepts of "property" are valued is crucial for any modern lawyer, whether it be for fundraising, litigation, or damages. This lecture is given in two parts by attorney and MAI-certified appraiser Logan Lo and intellectual property valuation expert Weston Anson. Mr. Anson is an international lecturer and author of several books, including most recently, IP Valuation and Management, published by the ABA. Mr. Lo is an intellectual property attorney who has lectured on IP both in the U.S. and in Europe on various intellectual property matters and also holds the prestigious MAI appraisal designation from the Appraisal Institute.
Together they look at the various methodologies used to value these two very dissimilar kinds of property as they relate to the legal profession. Mr. Lo will speak about the history of appraising in the U.S., detail the various levels of appraisers and the MAI designation. He also explains the basics of valuation methodology and the different approaches to valuating property. Mr. Anson illustrates, via case studies, how different kinds of IP – such as trademarks, copyrights and patents - are valued.
I. Appraiser Levels
II. Three Approaches to Value
III. Reviewing Reports
IV. Why Intellectual Property Valuation?
V. Value Constraints
VI. Valuation Methodologies and IP
VII. Case Studies
James (Madill, OK)
Sherry (Lebanon, OK)
Simply amazing. Too much great information in too little time.
Diane (new city, NY)
Interesting material on valuation of property.
Walter (Atherton, CA)
I felt the second speaker was a real pro, full of confidence and much charm :-)
Jeffrey (Carle Place, NY)
Excellent program. Especially the second half case examples on valuation of sponsor/ celebrity endorsements. Fascinating stuff. Thank you./Jeff Kinzler
Michael (New York, NY)
interesting and gives real picture of what goes into valuation.
Ann Pearl (Seattle, WA)
Enjoyed this presentation.
Amy (Palo Alto, CA)