|Production Date:||September 30 2010|
Marketing your new law firm through traditional means of advertising, like newspaper ads or TV commercials, can be cost prohibitive and yield little in the way of new clients. In this course, successful solo practitioner turned firm founder, Daniel Gershburg, shares his own personal stories of what worked and did not work in the first five years of his firm. Specifically, Gershburg emphasizes the importance of eschewing print and TV advertising, and embracing the online options, including personal websites and online review sites. Blending humor and keen insight, Gershburg explains how online marketing can allow attorneys to connect with potential clients in a more engaging manner, and the importance of blogging. The program concludes with a discussion on the ethical issues that can arise through attorney internet advertising, and the significance of knowing the applicable Rules of Professional Conduct. This course is a must-see for attorneys seeking to start their own firm, and also for those at established small firms looking to keep their presence and promotions relevant.
I. Traditional Marketing
II. Online Client Reviews and Testimonials
III. Making Your Presence Felt Online
V. Ethical Considerations when Advertising Online
Marni (NEW YORK, NY)
Best CLE I've taken to date. Very informative and helpful. Thank you!
Everett (Owego, NY)
This excellent speaker's unabashed and highly informative candidness is refreshing.
Brian (Washingtonville, NY)
Excellent Presentation. Very Informative.
Suzanne (Woodbury, NY)
Great speaker uses humor to make points and does so effectively.
Steven (Chicago, IL)
This is a useful course. I learned about a few of the finer points of online marketing. As a result, I am going to sign up for some of the free accounts at sites like Yelp.com in order to start realizing the benefits. I was saddened to learn that Mr. Gershburg got into a fight over a parking space. Chicago is like that, too. On the other hand, perhaps I can invite Mr. Gershburg to put the gloves on sometime for a friendly match. Keep up the great work!
R.B. (Broomfield, CO)
stellar presentation....very infprmative
Jeffrey (Louisville, KY)
Anne (Longmont, CO)
Good ideas well-presented.
George (Fresh Meadows, NY)
This is one of the best and most useful courses I have taken. Great suggestions and advice.
Robert (Commack , NY)
much more interesting than i expected. Some good ideas
Jenda (Syosset, NY)
One of the best. Honest and to the point. Most other courses have nothing new to add.
Kelley (Mobile, AL)
Clever and entertaining!
William (oneonta, AL)
This was highly useful, a must view for small firms
James (Louisville, CO)
Great course for a solo practioner - I took away some great ideas.
Scott (San Juan Capistrano, CA)
Albert (Granite Bay, CA)
Excellent presentation and I appreciate the real examples that can be employed.
John (Castle Rock, CO)
An excellent program for attorneys at all levels of practice.
Dawn (Helena, AL)
Excellent and timely; so glad it was included in the bundle! Presenter was exceptional.
Erik (Grand Junction, CO)
Awesome, great advice for creating a reasonable (and affordable) Internet presence.
Peter (Mobile, AL)
Mr. Gershburg's sense of humor was refreshing and kept me interested.
Tonye (Denver, CO)
This guy is the greatest. I really love his lectures. Thank You for having him!!! He is a great lecturer.
Robert (Del Mar, CA)
Fairly basic for advanced web users but I would think it is great for those that are new or "traditional" firms.
Marian F (Winston-Salem, NC)
Excellent speaker with clear command of the topic. Good info with much insight and a good dash of humor. Good to have handouts synched with the presentation. Liked his pink tie.
Melissa (Fayetteville, TN)
Excellent! I am chomping at my poor ole bit to begin implementing his example for my own practice. Bit by bit (byte)
Melissa (Charlotte, NC)
I think I have learned some new marketing ideas for the law firm that I currently work.
Wilson (Gastonia, NC)
I am so excited to study Mr. Gershburg's ideas and begin putting them to use! He is such a good down-to-earth speaker and has so much practical knowledge. I am a solo real estate lawyer and his program is perfect for me! My secretary has been with me for forty years and will also be excited to get our business going better during these slow real estate times. Thank you! Marshall LaFar Gastonia, NC