|Faculty:||Allan Colman & David Grossbaum|
|Production Date:||July 19 2010|
In the midst of these difficult economic times, lawyers must learn to market themselves more effectively and to expand their practice areas without exposing themselves to unnecessary risk. Using their top ten list of reasons attorneys do not want to market themselves, Allan Colman and attorney David A. Grossbaum dispel the usual concerns about marketing and demonstrate how attorneys can promote themselves while at the same time respecting the limits placed on them by the Rules of Professional Conduct. Mr. Colman and Mr. Grossbaum discuss the specific Rules that may be implicated in attorney marketing efforts including rules concerning competence, confidentiality, fees, advertising, and referrals. In addition, Mr. Colman and Mr. Grossbaum outline a detailed plan of attack lawyers should use to make themselves more appealing to potential clients and reveal how billing clients can be used as another marketing tool. After viewing this compelling presentation, attorneys will be well equipped to significantly increase their business without falling prey to the usual ethical pitfalls related to self promotion.
I. Definitions, Ethics & Cautions
III. Solicitation, Advertising & Referrals
IV. The Lawyer Selection Process
V. Understanding Your Target
VI. What Pressures Clients Face
VII. Asking for Business in the Red Zone
Frederic (New York, NY)
very well done. speakers very clear and remained on topic
Lex (Portland, OR)
Very good presentation.
George (santa monica, CA)
Fred (PT PLEASANT, NJ)
Thomas (Memphis, TN)
Thomas (Grundy, VA)
Sherry (LaVergne, TN)
I loved the slides. It was just like being at a live event with the advantage of watching at my own pace.
Etta (Kingsport, TN)
Kim (Portland, OR)
Infrormative and great reminder for lawyers
Kathleen (Tumwater, WA)
Good guidance on difficult issues
Timothy (Signal Mountain, TN)
Diane (New York, NY)
well done program
JUDD (Aurora, IL)
Excellent ! Teaches us "how to get business and how to close business ! "
David (Pasadena, CA)
Diann (Murphysboro, IL)
I learned several new techniques that I had not thought of. Lots of good content.
Michael (Elmhurst, IL)
Enjoyed; would like to hear more real world examples used
Virginia (Portland, OR)
The speakers are skilled and gave valuable practical information. I recommend it!
Sandra (New York, NY)
Learned something new today!
Jill (Rochester, NY)
Doris (Vernon Hills, IL)
Really well-done -- every lawyer should take this course!
Mary Beth (Eugene, OR)
sound, practical suggestions
Paula (Alhambra, CA)
Very professional look at the issues re: marketing and ethical concerns re: same.
Douglas (East Norwich, NY)
informative and well presented.
Kathleen (Reigate, NY)
Excellent presenters giving great advice.
Tracy (Hampton Cove, AL)
Very organized and beneficial presentation. I would recommend this course to others.
Luke (New York, NY)
Excellent program on marketing practices (and pitfalls). Emphasis on integrating best-practices business development principles within the context and constraints of applicable rules is a welcome change from more frequently encountered purely rules-based 'do and don't' marketing CLE programs.
William (East Brunswick, NJ)
Michael (Renton, WA)
This was my 2nd Lawline course. Now I'm starting to get used to the high quality of this material - the presenters, the content, the organization and the delivery. Thanks very much.
William (Savannah, TN)
A presentation needed in this economy.
Michael J. (Arlington Heights, IL)
interesting subject and quite timely....based upom the present economic climate.
Dana (Rockville, MD)
Nancy (Oceanside , NY)
very good-- informative
Michael (New York, NY)
Jill (Rolling Hills Estates, CA)
very helpful information
Steven (Garden City, NY)
Steve (Chicago, IL)
Good speakers. Good tone and pace, and the material was spot on.
Susanne (Oak Park, IL)
Frank (Lisle, IL)
the agenda was easy to follow and extremely helpful
Justin (Murray, UT)
Mark (Brentwood, TN)
good coverage of important topics, boiled down to one hour
Robert (ROLLING MEADOWS, IL)
A must video for the attorney who believes he knows his relationship rules.
Donald (Bradenton, FL)
thomas (chicago, IL)
George (Chicago, IL)
Well done. Detailed and thoughtful. Very helpful to practitioners.
Thomas (Sonoma, CA)
Very well presented. The speakers were polished and knowledgeable on the subject and conveyed information well.
Marissa (Brooklyn, NY)
Great practical examples.
Katherine (Los Angeles, CA)
Loved the slideshow. Thanks.
Daniel (San Francisco, CA)
Great presentation! Important material effectively communicated with a smile.
Michael (Santa Ana, CA)
Alexander (San Fransico, CA)
David (LOS ANGELES, CA)
Kathy (Parlin, NJ)
Great course. Great speakers.
Almuhtada (Los Angeles, CA)
Scott (Salinas, CA)
The lawyer that appears with the consultant is very well-spoken. Enjoyed his analysis.
Michael (Santa Anna, CA)
Very good info on marketing.
Robert (Paso Robles, CA)
Very informative. Covered both marketing of legal services and legal ethics of marketing. Great presentation!
Charles (Newport, TN)
Excellent! Best presentation I've watched so far.
Shah (Newark, CA)
Retha (Cataula, GA)
Bridget (New York, NY)
This was very helpful!
Alison (New York, NY)
William (New City, NY)
Useful information discussed.
Paul (Lake Oswego, OR)
I thought the presenters did a great job.
Stephanie (Johnson City, TN)
Felt like they were taking a topic that was more like 1/2 hour and making it into an hour. Otherwise though the presentation was very good.
ROBERT (SANTA MONICA, CA)
David can come to California and be a stand-in for former and future governor Jerry Brown! I'm a salesmen who became a lawyer. This really resonated for me. I've always been amazed at how few lawyers can market or even want to. I did get soured on the process as an associate, when clients I had cultivated were whisked away by aggrandizing partners who kept me from maintaining or profiting from the relationship. Self-defeating tactic, isn't it?
jason (rochester, NY)
very practical cle also the two speaker formant was a nice change
Ian (New York, NY)
Needs more examples where problems arose.
Brian (New York, NY)
A great issue to have as an available course.
Dennis (Davis, IL)
Great practical advice and information.
Anna (Chicago, IL)
PHILIP (RIVER VALE, NJ)
Julie (New City, NY)
There was a lot that I did not know and could easily have crossed me from ethical to unethical behavior.
Jeffrey (Hinsdale, IL)
great discussion and informative.
Kevin (New York, NY)
Conversational and easy to follow. Substantive and informative.
Carol (Greenwich, CT)
Edward (New York, NY)
James (Sudbury, MA)
Enjoyed this presentation very much. Interesting content and speakers.
Christopher (New York, NY)
Kathy (Jersey City, NJ)
This seminar was really excellent in every respect, i.e., the substance, the organization, the materials and the interplay between the speakers.
Ilene (Fairfield, CT)
Top notch and spot on! I learned a lot
Michael (Atlanta, GA)
great combination of ethics and marketing
Patricia (Albany, NY)
Very helpful presentation.
Steven (Washington, DC)
loved this lawyer grossbaum. smart dude.
Paul (New York, NY)
A useful refresher on referral issues.
Maureen (Amityville, NY)
Great Speakers. Great Content.
Gary (Brooklyn, NY)
thomas (rochester, NY)
I found the seminar to be very informative in that it covered a broad area without bogging down into too much detail, however, it was effective in alerting me to many of the potential pitfalls in marketing. Now I feel better informed to go seek out more details on specific topics raised by the speakers.
Diane (Justice, IL)