Walgreens filed a trademark infringement lawsuit against Wegman’s supermarket on Oct. 27 at a federal court in Virginia. Walgreen’s is claiming the “W” in the logo Wegman’s started using a few years ago is too similar to the “Walgreen’s” logo and could lead customers to assume the 2 stores are connected. Walgreens argues that the “flying W” it uses in its logo should be protected because it has been in use since 1951. Wegman’s counters with the fact that their logo redesign is really based on an older Wegman’s logo from 1931 and wasn’t taken from Walgreen’s.

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For more on trademark legal issues, watch Corporations and Trademarks by : Amy Goldsmith and George Gottlieb