We've all experienced it at one time or another; particularly when you are debating whether to incorporate public relations into your firm's business-development efforts.

How many times have you read an article about a topic that fits in with your area of interest and legal expertise and felt disheartened and disappointed that you were not the person who was quoted in the piece?

Does this sound familiar?

But how could you be quoted if the reporter doesn't know who you are and what you do?

Well, the good news is that even though your firm may not incorporate a public relations plan, there is still a way to get your message and your name published in that publication. Follow the below steps to get your side of the story featured in the Op Ed section of publications.

Write a letter to the editor of the publication referencing the article and the date it was published. In the body of the letter, you have several options to choose from:

A. Present a different viewpoint from the original writer’s stance.

B. Agree with the original writer's viewpoint and expand on the issue. Just remember to keep this at a maximum of a few paragraphs.

C. Showcase your expertise by introducing a little-known fact or issue related to the subject of interest to the public. Bring something fresh to the conversation.

It is important to note that letters to the editor are published in the editorial section – a respected section of the newspaper. Simply put, by being included in the Op Ed pages, your letter will be accorded a great measure of credibility.

Finally, don't forget it is critical to write these letters concisely and succinctly. You have only a couple of short paragraphs to convey your opinions and thoughts.