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Lawyers' Guide to Marketing Your Website: Lawyer Blogs

Posted: November 26th, 2007
By: Zach Heller
Category: Business Development Skills, Law Firms, Lawline.com, Marketing Tips, SEO, Technology Corner, Videos

In a continuing effort to help lawyers learn how to better market their websites and increase their online presence, Lawline.com has created a video series of how-to guides.  Part 2 of Lawline.com’s series is entitled An Intro to Blogging for Lawyers.  In the following video we discuss the importance of blogging and some of the basic ways to get started.  It is no secret that everything we do in the world is shifting to the web, and this is a major form of communication that cannot be ignored by any professional who hopes to reach potential clients or customers.

Some of the major reasons to start blogging are to increase the amount of content you put online and to help improve your search engine rankings.  Search engines like blogs because they constantly get updated and keep content fresh.  It is important to add to your blog often, keep it current.  Blogs are special because they add the ability to create many links to your site and other relevant sites like yours.  In addition, other sites will link to your blog as a reference.  This is all helpful for search engine optimization.

To get started the best thing you can do is a find a blogging service that matches your budget.  There are many companies out there that have built blogs that are easily duplicated and cost little to add to your site.  These services are good because they allow you to create the look and feel of an established blog right away.  And once you have it set up, just start writing.  Take a few minutes each day or week to write something short and to the point.  It is up to you what to write about, just know your audience and create something they would be interested in reading.  That will create an increase in traffic to your site, add to your “online brand”, and get your site ranked higher.

Please take a moment to enjoy the video below.

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Comments

These guys are cool!

Comment By: Mike Sanders - November 29, 2007

I think i will actually look into this for my lawfirm's website. Thanks!

Comment By: Henry Siders - December 18, 2007

If you have a new site or are launching a new site consider following these steps and you would end up in gaining huge free traffic. Always submit your site to free search engines. Once the links are indexed, it becomes easy to optimize the site. Write good content and submit your site to social book marking sites as del.ico.us, digg, myspace, simpy, reddit etc. Create blogs on different sites and regularly keep on updating them, Try adding useful and unique content, Visitors are always looking for useful and unique content. Submit your site to free web directories, search engines, niche directories, and high page rank directories, authority directories as DMOZ, yahoo, and Google directory. Write articles on your subject and submit in article directories. It is usually seen that articles provide permanent back links. Place adds on free classified sites Make RSS feeds and syndicate your sites content. Submit your feeds on RSS directories If any page is missing or is not found or 404 error redirect that page to index page or any other important page Offer something free on your site be it free newsletter, free articles-books, RSS feeds Participate in link exchange Add your site to Google webmasters account Create xml site map Leave comments on blogs with your sites link Create a guest book on your site You tube and pod casts are also an excellent way to launch viral campaigns. Send emails with description of your company Advertise on Craig list and gum tree Submit in forums with link to your site Ask bloggers to write about your services or products Submit in deep link directories Palcomonline.com

Comment By: Palcom Web - July 3, 2008

nice man This is a nice video It really gives good impression on all of us ======================= mike ====================== ==================== lawyer directory-

Comment By: planettech9 - April 25, 2009