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Social Media for Attorneys Series (Part 25 - Review of Social Media Series and Upcoming Events
Posted: June 11th, 2009
By: Zach Heller
Category: Marketing Tips, Technology Corner
Another week has passed, and another group of people have started using new internet technology to connect with others and build business. Hopefully, that group of people includes some lawyers. Welcome to part 25 of our blog series on social media for attorneys…
That’s how I have started each blog post in this series, and it is how I wanted to start the last one too. The social media series has reached the end of section 1, having covered the fundamentals of everything from Twitter and LinkedIn, to viral marketing and recruiting, to blog content.
This content has been so popular that we have decided to expand on it. We are organizing the information from the first 24 blog posts into a book to be published and distributed by Lawline.com. Look for that later this summer.
In addition, we will introduce the 2nd section of the blog series right here on the Legal Beat later this summer as well. Section 2 will hopefully include some more dynamic features such as video and image sharing. In addition, we will dive into more details regarding the specifics of interaction with others on the web.
For now, take a look back the first 24 parts of the series that have gotten so much attention around the internet. Below is a link to each post with a basic description.
THE SOCIAL MEDIA SERIES as it stands today:
Part One – Intro to Social Media for Attorneys: This post introduces the purpose of the series and explains what we hope to accomplish with regard to educating attorneys about the social web.
Part Two – Signing up for the Networks: This post takes you through the networks that we think every attorney should at least look into and why.
Part Three – Using Blogs as an Information Source: This post introduces blogs, explains what they are, where they came from, and how you can take advantage of the ones that exist.
Part Four – Start Blogging Today: This post expands on the previous one, by explaining how and why you should start your own blog and get involved in social media.
Part Five – Introduction to Twitter: This post provides a basic understanding of Twitter, the most popular micro-blogging platform on the web.
Part Six – Introduction to LinkedIn: This post gives you the fundamentals of LinkedIn, a network for professionals, and tells you how you can use it to your advantage.
Part Seven – Networks as a Communication Tool: This post introduces the idea that you can use all the various social networks to communicate with more people than was ever possible before social media.
Part Eight – Submit Yourself to Blog Catalogs: This post explains how and why you should submit your blog to various catalogs for organizing and promoting your own blog posts.
Part Nine – Put Your PR Department to Work: This post explains how you can use social media in your public relations efforts, whether you take care of it in house or you outsource it.
Part Ten – Lend us your Comments: This is a call for feedback from those of you reading the posts and trying out social media for the first time.
Part Eleven – Intro to Viral Marketing: This post lays out the concept of viral marketing and explains how the social web is responsible for the spread of ideas more so than anything else.
Part Twelve – Answer Questions 2.0: This post outlines some of the newer question and answer platforms that allow experts to answer the questions of anyone online.
Part Thirteen – The Big Picture: This post shows 5 different trends that go to prove that social media is more than just a fad.
Part Fourteen – Interactions on Blogs: This post is meant to outline how you should be interacting with readers of your blog as well as other bloggers in your area to add value and get noticed.
Part Fifteen – Interactions on Networks: This post covers the basics of communicating back and forth with people anywhere on the social web.
Part Sixteen – Recruiting on the Networks: In this post, we introduce the idea of social networks as great recruiting tools for you and your practice.
Part Seventeen – Promote Yourself to Get a Job: This post expands on the previous one by showing how you can use the social web to make yourself look good to future and potential employers.
Part Eighteen – Video Resumes: This post goes to supplement the one before it by laying out the basics of a movement towards online video resumes and their effect on job searches.
Part Nineteen – Social Media on Social Media: This post takes a look around the web to find what others are saying about social media trends and habits.
Part Twenty – Blog Content is Vital: This post lays out some basic ideas for how to come up with unique and valuable content for your blog to get you noticed.
Part Twenty One – Law Students are Coming: This is a comment on another post that I read from a law student who writes about social media, and it theorizes that social media will only get more popular among lawyers as the next generation joins the field.
Part Twenty Two – NYSBA Journal Headline: This post comments on an article in the New York State Bar Association Journal on lawyers who use Twitter.
Part Twenty Three – Future Networks: This post presents the idea that social networks will continue to form and grow, and shows you why you never need to worry about being the first to join new communities.
Part Twenty Four – Using Social Media to Promote: This post goes through an example of someone selling a book, and covers an entire range of ways to use social media to help you do that.
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