Lawline.com was featured in yesterday’s issue of Crains New York.  The story focused on small businesses that were practicing innovative strategies to make it through the recession.  We are proud to share the article with you.  For the full text you can follow the link below.

Hard Times for Small Firms -- Recession for the Owners Devise Novel Survival Strategies
http://futurenyc.crainsnewyork.com/2009/06/02/hard-times-for-small-firms/

The following is the excerpt dealing specifically with Lawline.com.

Going For Volume

David Schnurman decided to lower prices at 10-year-old Lawline.com, which offers lawyers online classes to satisfy their continuing education requirements, after it became clear that thousands of attorneys were losing their jobs. He gambled that his Manhattan-based operation could keep revenue at about $5 million a year by increasing the number of classes sold, even if they were bought at a discount—in some cases up to 50% less.

So far, Mr. Schnurman says, the strategy is working.

He has cut his marketing budget by 25% and is investing less in online infrastructure and new course development, but hasn’t had to fire any of his 15 employees.

“I’d rather hunker down, lower my prices and spend less money—and not lay people off,” the entrepreneur says.