Another week has passed, and another group of people have started using new internet technology to connect with others and build business.  Hopefully, that group of people includes some lawyers.  Welcome to part 20 of our blog series on social media for attorneys.  This week we will shift the focus back onto your blog.

Blogging can sometimes be a difficult task to keep up.  It is tough to come up with unique and interesting content all the time, especially when you are doing other things.  But remember, the key to writing a good blog, one that gains readers and gets attention, is content.  Without quality content, a blog is sure to fail.

So what can you do?  There are a number of things you can try to do to keep the content flowing and spice up your posts.

1. Comment on or highlight another blog.  Find blogs that you like or dislike, that you agree with or disagree with, and tell people why.  If you feature other blogs in your area, you will get noticed as an active member of the blogosphere.  You will also be providing valuable information to readers of your blog that do not necessarily know about this other blog.

2. Use video.  You can always embed video from anywhere on the web, or even your own content, in your posts.  If relevant, this is a great way to make the blog come to life, and changes the pace of each post to keep readers interested.

3. Create a poll.  Is there an issue that you wish to highlight?  If so, you can use free tools to create a poll and ask your readers to chime in.  This generates an interactive feeling on your blog that will be sure to get attention.  Then you can use the next post to discuss the results of your poll.

4. Highlight old posts.  If you have something to add on to an old post, do it in a new post.  Simply refer back to the old post with a link, and let people know of any updates on this subject.  Additionally, every so often it makes sense to do a top 3 or top 5 most popular older posts for new readers.  This clues them in to what other people have already read, and highlights some of your most important topics.

5. Open it up for posts by other people.  You do not have to be the only one writing your blog.  If there are other people in your practice, or people you know that have exciting topics to discuss, allow them to contribute.  Additionally, ask for reader submissions as well.  Featuring other people on the blog allows for more content, and is a great way to interact with other bloggers/lawyers.

There are many strategies out there to help you create great content.  The above suggestions are just a few.  Hopefully they can help you generate some interesting blog posts over the coming months.  Remember, though it is a huge cliché, content is king.

Past Installments of this Series:
Part One – Intro to Social Media for Attorneys
Part Two – Signing up for the Networks
Part Three – Using Blogs as an Information Source
Part Four – Start Blogging Today
Part Five – Introduction to Twitter
Part Six – Introduction to LinkedIn
Part Seven – Networks as a Communication Tool
Part Eight – Submit Yourself to Blog Catalogs
Part Nine – Put Your PR Department to Work
Part Ten – Lend us your Comments
Part Eleven – Intro to Viral Marketing
Part Twelve – Answer Questions 2.0
Part Thirteen – The Big Picture
Part Fourteen – Interactions on Blogs
Part Fifteen – Interactions on Networks
Part Sixteen – Recruiting on the Networks
Part Seventeen – Promote Yourself to Get a Job
Part Eighteen – Video Resumes
Part Nineteen – Social Media on Social Media