Welcome to part thirteen of our blog series on Going Green, dedicated to helping attorneys practice law in a more environmentally friendly way.  Last week we discussed your ability to cut down on physical mail, to reduce waste and make you more efficient.  This week we will focus on your practice, and how you can help the world go green by representing green companies.

There are many firms out there that are starting to see the value in representing companies that are trying to go green.  This is a growing area of the law, one that is sure to provide some exciting and groundbreaking cases.

I have previously written about a couple of firms that are practicing in this area here and here.  You can see that these firms are expanding their current practice, and even creating new divisions to handle clients that are working in across various green industries, such as alternative energy.  Since a lot of what these companies are relatively new, much of the law has yet to be written.

In addition, the stimulus plan, and other measures taken by Barack Obama and his administration are geared toward helping to make the country more efficient.  Companies that practice environmentally friendly business, and focus on creating new sources of energy, are going to get a lot of help from this administration’s policies.

So what can you do?  Research.  Read up on new rules and changes in this area of the law.  Start to talk to other attorneys that you know or work with who are also interested in this area.  Then, whether you are on your own, or working in a larger firm, find out what you can do to get new clients in this area.  Promote yourself as someone who is versed in clean technology law, or energy law, or even business law.

This is not for everyone.  But for those that are interested and have the necessary background, this is a prime example of something you can do to help society move forward towards a greener future.  These companies are trying to help us, and they will need good representation to get the job done.  You can be the attorney or law firm they need.

Past Installments in this Series
Part One – An Introduction to Going Green
Part Two – Cut Electricity Costs, Just Flip the Switch
Part Three – Forget Paper, Go Digital
Part Four – Travel Together, Travel Less
Part Five – We Recycle
Part Six – Natural Lighting
Part Seven – Know Your Gadgets
Part Eight – Setting Goals
Part Nine – Reusable Bottles and Mugs
Part Ten - Setting Employee Incentives
Part Eleven - Green Products for You
Part Twelve – Greening Your Mail