In part one of our series on social media for attorneys last week, we discussed the very basics of social networking.  We introduced the idea of social media and explained the many forms of online knowledge sharing and communication that are growing in popularity.

There are four general categories of ways that you can use social media to grow professionally.  Each week, as I introduce a new aspect of social media, I will try to give you actionable steps in one or more of these four areas:

1. Networking – using information sharing and online interactions to develop relationships with people.

2. Brainstorming – creating and discussing ideas for new business projects with people in a forum type environment.

3. Learning – using the wealth of information available in the various social media outlets to educate yourself and stay ahead of the game.

4. Promotion – in a way, taking an active role in social media is always promotion, but there are specific ways to do this more efficiently.

Most attorneys that are starting out in the online world are doing it because someone has told them that it’s a great way to get free advertising.  And while that is true, I feel that the concept needs some explanation.

Online marketing is all about getting your name out there.  The more your name is associated with a particular area, the better the affect for you.  You will eventually be looked at as an expert in that area, and your “internet popularity” will increase.  This all leads to a better public awareness, and hopefully more business (or clients).

Think of your name, or your firm’s name as a brand.  And what we are trying to do is associate your brand with quality legal services in one or more areas.  And the fastest, and most times easiest way to do this is an active online marketing strategy.  But with social media, the word marketing can mean just taking part in the conversation.  And you will see how throughout the course of this series.

First thing is first.  Today’s actionable step is to sign up.  Join the networks.  After all, you have to do that before you can use them to your advantage.  Here is a list of networks I would recommend using: Facebook, Twitter, LinkedIn, Lawlink, YouTube.  Sign up for as many as you like, but in the world of the social web, more is better.

Past Editions of this series:
Part 1 – Intro to Social Media for Attorneys