There are many tools available online to help attract attention and drive traffic to your website.  And, through the magic of the internet, many of them are free.

Lawyers and law firms alike can use these services to help them gain interest and bring potential clients, interested people in the industry, and media attention to the website.  The more traffic that you get online, the more valuable your website becomes.  Some services that are available to you are blogs, directories, forums and discussion boards, question and answer services, and online videos.

One such service that is gaining popularity is squidoo.com.  Squidoo is a website that allows anyone to create a webpage, or "lens", about anything you want.  For instance, we just created a page for Lawline.com which you can see here.

Squidoo gives you an outlet to explain your services and give detailed information to anyone who might find it interesting.  For example, a solo practitioner can create a page based on their practice.  On this page you can include a bio, certain areas of expertise, photos or videos relating to your practice, etc.  It will all link back to your website and/or blog.  It can help drive traffic to your website from people that may not find you any other way.

The key with all of these services is that using them will never hurt you.  The more you use them, and the more you create exposure for yourself online, the easier it is for people to find you.  In the online world it is important to stand out from the crowd.  Be creative and your "brand" will make its way out to a broader audience.  Then use your own website to support the other online marketing that you are doing and stay in contact with those people you intend to serve.