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30 Second Pitch Method to Legal Business Development Posted: January 14th, 2008 By: Zach Heller Category: Business Development Skills, Career Corner, Law Firms, Lawyer Profiles, Marketing Tips, Opinion Corner
Arthur Levin is the Founder of AGL Associates, a consulting firm that specializes in law firm consulting, business development training for lawyers, and helping companies sell products and services to law firms. Arthur has been involved with the business development side of law firm marketing for years and he has developed several key tips that he offers to every lawyer or law firm that he works with.
Lawline.com spoke to Mr. Levin recently to find out what kind of tips he would be willing to share with us. The most important thing he said was that a Lawyer needs to really understand what he or she does for the clients. Representation, as he says, is such a strong word because you are actually speaking and acting for another person. As a lawyer, you have to be willing to sell your services and your own persona to gain a client’s, or even potential clients, trust.
Below is a clip from the interview in which Arthur speaks about a 30-second pitch that any lawyer should develop to help convey your own personal value to the client.
