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Lawyers' Guide to Marketing Your Website: Google Adwords Posted: December 5th, 2007 By: Zach Heller Category: Law Firms, Lawline.com, Marketing Tips, SEO, Technology Corner, Videos
In a continuing effort to help lawyers learn how to better market their websites and increase their online presence, Lawline.com has created a video series of how-to guides. Part 3 of Lawline.com’s series is entitled An Intro to Google Adwords. In the following video we discuss the importance of Adwords and some of the basic things you can do to get started.
Google has many services that they offer to help businesses and consumers alike. Their services cover everything you can think of that make the online experience simpler and more enjoyable. Google Adwords is certainly one of the most important programs they run. It is their main source of revenue and it continues to grow every year because people can see the results.
Running an advertisement on Adwords is so easy it’s no wonder the idea is spreading like wildfire. For lawyers, placing these ads with Google can do a number of things to help you stand out from other lawyers and law firms out there. It can place you on the first page of Google searches, which is more important now than ever before as people are shifting to the web as a way to find everything they need. They also help you target specific regions and keywords so you can show your ad to all the right people. And the best thing about it is that the service costs only the amount you choose to spend. You can set daily budgets as low as you want.
Please enjoy the video below, and to get started with Google Adwords you can visit the website: http://www.adwords.google.com.
Comments
Since reading this posting I looked into using Adwords for my website and it worked. I moved a whole page up in the google search. Thank you Lawline! Comment By: Kerry Niber - December 17, 2007
I have recently started looking into Adwords and they have had amazing results. My lawfirm's website traffic has increased by 50% in just a couple of weeks. Comment By: Robert Benzi - December 18, 2007
