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Lawyers' Guide to Marketing Your Website: Lawyer Blogs Posted: November 26th, 2007 By: Zach Heller Category: Business Development Skills, Law Firms, Lawline.com, Marketing Tips, SEO, Technology Corner, Videos
In a continuing effort to help lawyers learn how to better market their websites and increase their online presence, Lawline.com has created a video series of how-to guides. Part 2 of Lawline.com’s series is entitled An Intro to Blogging for Lawyers. In the following video we discuss the importance of blogging and some of the basic ways to get started. It is no secret that everything we do in the world is shifting to the web, and this is a major form of communication that cannot be ignored by any professional who hopes to reach potential clients or customers.
Some of the major reasons to start blogging are to increase the amount of content you put online and to help improve your search engine rankings. Search engines like blogs because they constantly get updated and keep content fresh. It is important to add to your blog often, keep it current. Blogs are special because they add the ability to create many links to your site and other relevant sites like yours. In addition, other sites will link to your blog as a reference. This is all helpful for search engine optimization.
To get started the best thing you can do is a find a blogging service that matches your budget. There are many companies out there that have built blogs that are easily duplicated and cost little to add to your site. These services are good because they allow you to create the look and feel of an established blog right away. And once you have it set up, just start writing. Take a few minutes each day or week to write something short and to the point. It is up to you what to write about, just know your audience and create something they would be interested in reading. That will create an increase in traffic to your site, add to your “online brand”, and get your site ranked higher.
