Lawyer’s Guide to Marketing Your Website: Search Engine Optimization
Posted: November 14th, 2007
By: Zach Heller
Category: Lawline.com, Marketing Tips, SEO, Videos

Here at Lawline.com we have had the privilege of working side by side with many lawyers and law firms.  Through those interactions, we have learned that many lawyers out there have a few complaints when it comes to marketing and business development.  More specifically, we have been asked by many lawyers to help them better market themselves online.  We figured that if the lawyers we talked to needed help, so did many others across the country.  That was the premise for the Lawyer’s Guide to Marketing Your Website, a series of videos and podcasts designed to help teach lawyers how increase their online visibility.

The first part in this series is an introduction to search engine optimization.  Search engine optimization (SEO) is all about making your website more search engine friendly, leading to better rankings in Google, Yahoo, Ask, and other popular search engines.  This will increase traffic to the site and hopefully lead to more business for you.  For lawyers, it is important to get your name or firm name out to the public as much as possible to reach new clients daily.  This is an example of how you can do that very easily.

In the video below we will go over a simple 5 step process to getting started.  Step 1 is simple, set up a plan and a timeline for what you would like to accomplish in terms of SEO.  Be realistic because this is a process that will take time and effort on your part.  Step 2 is to select important keywords that you would like to rank more highly for.  These keywords should be specific phrases that people are searching to get to your website.  It is important to remember that general phrases are going to be more difficult because there is more competition. 

Step 3 is to use those keywords everywhere.  Your website is full of places to put keywords, including but not limited to text, links, images, titles, descriptions, and Meta tags.  The more these keywords become a relevant part of your web pages, the more a search engine like Google will see them.  Step 4 is to actively set up a link network.  Links to your site are one of the most important factors in ranking highly.  Your site becomes credible if other sites refer to it as a source of information.  And finally, the last step, though very cliché, is to stick with it.  SEO is a continual process of staying ahead of the game.  The rules will change from time to time and it is important not to get caught with a stale website that search engines lose track of.

Please enjoy the video below and look for Part 2 of our series on marketing your website next week.

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