Legal Marketing Through Writing
Posted: September 28th, 2007
By: Zach Heller
Category: Business Development Skills, Lawyer Profiles, Marketing Tips, SHOWCASE CORNER, Videos

Ari Kaplan is one of those people that truly enjoys helping and encouraging others. You can tell just by talking to him for a few minutes that his passion is coaching and teaching. He wants to help people succeed in their endeavors, whatever they may be.

One main area of expertise Mr. Kaplan possesses is getting published. In fact, he runs a company called Ari Kaplan Advisors that is dedicated to coaching those who are trying to get published. This is such an important skill to learn for lawyers and attorneys everywhere. Getting an article published in a magazine, newspaper, or law journal can do many things for a lawyer’s reputation and career. It will help establish expertise in a certain area, relate your name to a particular topic of importance, and improve your status as a respected member of the legal community.

Ari Kaplan also has a new book due out in 2008 that is geared toward young lawyers and law students that focuses on the area of getting published and empowering yourself. He says, “The book is really about getting up, and getting out there. Do something that you feel passionate about and inspires you.” There is nothing more important for a young lawyer than to believe in yourself and your abilities. That type of positive attitude can lead to so many opportunities. And the earlier you start, the further your career and passion will take you.

Below is a clip from an interview Lawline.com did with Ari Kaplan. In it, Ari discusses the new book and talks about the importance of lawyer empowerment.

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Comments
How can I contact his guy? I want to publish some of the many articles I have written over the years.
Comment By: Mike Sherman - October 7, 2007