Green is the new White. As the push towards sustainability and renewable energies becomes more mainstream, companies in those emerging sectors need legal representation. More and more, large white collar law firms are setting up practices to deal with these types of clients.

One law firm that has excelled in this area is Brown Rudnick LLP. Brown Rudnick, an international law firm with offices in the US and Europe, has created a Cleantech team comprised of lawyers across a broad range of practice areas. The newly formed team is charged with serving the needs of companies and investors within the emerging clean technology sector.

“Cleantech can mean a lot of different things,” says Mark Dorff, one of the team’s practice leaders, “we look at ourselves as a service provider, serving the infinite needs of clients within this sector.” Mark is a partner who works out of the firm’s London office. He works as a practice leader for the Cleantech team, responsible for coordinating cross-disciplinary initiatives for many clients.

The Cleantech Team at Brown Rudnick is involved with three main categories of clients. The first is entrepreneurs and businesses in the clean technology sector, including wind farms and other technologies that are working towards efficiency. The second are the investors, such as private equities and venture capitalists, who are investing in clean technology. The third category is comprised of financial intermediaries working with companies in this important sector.

One of the major things that makes the Cleantech Team work is the experience that Brown Rudnick brings to the table. Though this team is newly created, it includes a broad group of practices that have been well established for up to 20 years. It is part of a commitment by the firm to serve the needs of these clients on a larger scale.

In the broad scope of green initiatives, this is a very important area. As law firms strive to serve the needs of green companies, and begin to implement initiatives to go green themselves, we must remember that it takes commitment. Commitment to clients, commitment to moving forward, and a commitment to the community as a whole will prove to be vital. And in the end, it just makes sense, both financially and operationally.